Imię i nazwisko Jubilatki w przestrzeni historyczno-kulturowej i geograficznej
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The paper deals with news linguistic tendencies in the creation of modern names of retail and service. It is described not only transonymisation, onymisation, but also morphological constituents of modern names of retail and service. Units created by suffixes and references to another names are considered as a fashionable. The first are neologisms and one creates them by means of morphemes -nia (-ownia) oraz -arnia, -ernia, -eria, -teka. The latter are created for free form using of proper or common name that they allow for finding their initial structure (Szmatrix < Matrix).
The article makes an attempt to characterize, possibly comprehensively, the selected personal names of the name Irena as well as the surnames Sarnowska and Giefing. Linguistic considerations, especially onomastic, are deeply rooted in the historical-cultural and geographical sphere, supported by a frequency factor.
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