PL EN


2017 | 13 |
Article title

Blends in Media and Advertising Discourse in Contemporary Croatian Language

Content
Title variants
PL
Stopljenice u medijskome i reklamnome diskursu suvremenoga hrvatskog jezika
Languages of publication
EN
Abstracts
PL
The paper deals with blends – compound words which are formed by blending of form and meaning of two (or more) words – in contemporary Croatian language. Due to their structural peculiarity and expressiveness, they have been very frequent in Croatian language of commercials and media during the last decade or so. On the basis of corpus collected from Croatian commercials, electronic publications and news portals from 2009 to 2016, the paper analyses the structure of blends, their meanings and their place in the lexical system of Croatian language.
Year
Issue
13
Physical description
Dates
published
2018-01-29
Contributors
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.ojs-doi-10_14746_pss_2017_13_12
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.