Social semiotics in visual communication applied in advertisements of banking products and services

• Authors: Kinga Kowalewska , Marta Koszko
• Languages of publication: PL

Abstracts

PL

Social semiotics in visual communication applied in advertisements of bankingproducts and services

• Publisher: Uniwersytet im. Adama Mickiewicza w Poznaniu
• Journal: Scripta Neophilologica Posnaniensia
• Year: 2015
• Issue: 15
• Pages: 107-120

Dates

published

2018-08-14

Contributors

author

Kinga Kowalewska

• Uniwersytet im. Adama Mickiewicza w Poznaniu

author

Marta Koszko

• Uniwersytet im. Adama Mickiewicza w Poznaniu

References

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• Kwarciak, B. 1999. Co trzeba wiedzieć o reklamie. Kraków: Wydawnictwo Profesjonalnej Szkoły Biznesu.
• Najafian, M. and S. Ketabi. 2011. “Advertising social semiotic representation: a critical approach”. International Journal of Industrial Marketing 1.1. 63-78.
• Puppel, S. 2010. „Zarys modelu komunikacji w obrębie dwubiegunowego Uniwersum znakowo-językowego (UZJ)”. Oikeios Logos Nr 7. 1-5.
• Puppel, S. 2013. “A communication manifesto (evolving)”. In: Puppel, S. (ed.). Scripta Neophilologica Posnaniensia XIII. 91-100.
• Saren, M., Maclaren, P., Goulding, C., Elliott, R., Shankar, A. and M. Catterall. (eds.). 2007. . Oxford: Elsevier.
• Van Leeuwen, T. 2005. Introducing social semiotics. London: Routledge.
• Internet sources:
• IS1 Chandler, D. 1994. Semiotics for beginners.
• Retrieved from http://www.aber.ac.uk/media/Documents/S4B/semiotic.html

Identifiers

DOI

10.14746/snp.2015.15.08