PL EN


2018 | 18 |
Article title

The implications and purpose of using international phonetic symbols and English advertising slogans in advertisements in Poland

Content
Title variants
Languages of publication
EN
Abstracts
PL
This paper examines the various implications resulting from the use of English phonetic transcription in advertising in Poland. I focus on the problem of the use of phonetic transcription by copywriters as a graphic form and I make an attempt at showing that this technique can have pedagogical consequences, because a graphic form in which phonetic symbols are used is, in fact, a text message, not an image only. In addition, I analyze selected advertisements as a means of communication addressed to a specific recipient. In this case, I demonstrate that the use of advertising slogans in English and English phonetic transcription in Poland, does not guarantee that such advertising is effective.
Year
Issue
18
Physical description
Dates
published
2018
online
2019-02-07
Contributors
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.ojs-doi-10_14746_snp_2018_18_14
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.