Kampania wyborcza na fotelu prezydenckim – skuteczne metody zarządzania informacją w mieście

• Authors: Anna Jadachowska

Title variants

EN

An election campaign in a mayor’s office – efficient methods of managing information in town

• Languages of publication: PL

Abstracts

PL

The paper discusses the role new media play in the information policy of a politician running for office based on the example of the campaign run by the candidate for the office of president of Radomsko, Anna Milczanowska. As the Internet is becoming increasingly influential and the interest in social platforms increases, the assumptions of PR activities have changed. The paper emphasizes that at present the senders of a message do not require traditional media to reach the recipient. It demonstrates that the proverbial ‘single click’ of a mouse is sufficient to notify thousands about the sender’s activities. This thoroughly changes the position of PR officers, as one-way communication has been replaced by a two-way dialogue once and for all. Local authorities have obtained a new tool which on the one hand facilitates genuine contact, but on the other, subjects them to a greater degree of social assessment.

EN

The paper discusses the role new media play in the information policy of a politician running for office based on the example of the campaign run by the candidate for the office of president of Radomsko, Anna Milczanowska. As the Internet is becoming increasingly influential and the interest in social platforms increases, the assumptions of PR activities have changed. The paper emphasizes that at present the senders of a message do not require traditional media to reach the recipient. It demonstrates that the proverbial ‘single click’ of a mouse is sufficient to notify thousands about the sender’s activities. This thoroughly changes the position of PR officers, as one-way communication has been replaced by a two-way dialogue once and for all. Local authorities have obtained a new tool which on the one hand facilitates genuine contact, but on the other, subjects them to a greater degree of social assessment.

• Publisher: Uniwersytet im. Adama Mickiewicza w Poznaniu
• Journal: Środkowoeuropejskie Studia Polityczne
• Year: 2012
• Issue: 2
• Pages: 293-308

Dates

published

2012-06-15

Contributors

author

Anna Jadachowska

• Firma neoPR

References

• Monografie:
• Janiszewska B., Sztuka public relations. Z doświadczeń polskich praktyków, wyd. Związek Firm Public Relations, Warszawa 2006.
• Meerman Scott D., Nowe zasady marketingu i PR, wyd. Wolters Kluwer Polska Sp. z o.o., Warszawa 2009.
• Pluta E., Public relations, moda czy konieczność, teoria i praktyka, wyd. Twigger Warszawa 2001.
• Levine M., Partyzanckie Public Relations w Interncie, wyd. PLACET, Warszawa 2003.
• Trzeciak S., Marketing polityczny w internecie, Warszawa 2010.
• Prasa:
• Kwaśniewski A., YouTube marketing, „Marketing w praktyce” 2010, nr 1 (143).
• Górecka A., Dołącz do społeczności, „Marketing w praktyce” 2009, nr 8 (138).
• Trzeciak D., Blogopedia inspiracji, „Marketing w praktyce” 2009, nr 8 (138).
• Rzepecki J., Hankus-Matuszek G., Wymagający użytkownik – bezcenny, „Marketing w praktyce” 2009, nr 8 (138).
• Gadzinowski J., Era hiperkomunikacji, „Marketing w praktyce” 2009, nr 8 (138).
• Klimowicz M., Web 2.0 to nie młotek!, „Marketing w praktyce” 2009, nr 8 (138).
• Gajowniczek M., Internet liderem, „Marketing w praktyce” 2009, nr 8 (138).
• Rosłan M., Facebook prawdę ci powie, „Marketing w praktyce” 2009, nr 8 (138).
• Zawadzki M., Postawić na blogi?, „Marketing w praktyce:, sierpień 2009, nr 8 (138).
• Krauscher P., Marka z własną telewizją, „Marketing w praktyce” 2010, nr 09 (151).
• Makuch P., Jak wycisnąć więcej z Facebooka, „Marketing w praktyce” 2011, nr 5 (159).
• Źródła internetowe:
• www.milczanowska.com – strona kandydatki na prezydenta Radomska Anny Milczanowskiej.
• www.barackobama.com – strona internetowa Baracka Obamy.
• www.rafaltrzaskowski.pl – strona kandydata na posła PE Rafała Trzaskowskiego.
• www.dlarafała.pl – strona fanów kandydata na posła PE Rafała Trzaskowskiego.

Identifiers

DOI

10.14746/ssp.2012.2.19