2020 | 2 | 131-152
Article title

Struktura wizerunku elektoratów partii politycznych

Title variants
The Structure of the voter’s perception of political party electorates
Languages of publication
The aim of the paper is to establish the structure of the voter’s perception of the electorates of various political parties. We conducted an exploratory and confirmatory study using the data collected from voters in 2009, 2011, 2015 and 2017. The structure involved aspects related to human personality traits (Honesty, Disagreeableness, and Susceptibility to Manipulation), worldview and ideology (Conservatism, Left Wing vs. Right Wing), and evaluation (Backwardness vs. Modernity). The study revealed the configural and metric invariance of the structure of the voter’s perception of political party electorates. These aspects explain political preferences at an individual level. This is a contribution to current literature that links the voter’s perception of electorates to political preferences by presenting a six-factor model established on a valid and reliable psychometric inventory. The model opens up new opportunities for systematic empirical research that will advance our knowledge of the voter’s behavior.
Celem serii czterech badań eksploracyjnych i konfirmacyjnych przeprowadzonych w latach 2009, 2011, 2015 i 2017 była identyfikacja struktury postrzegania elektoratów partii politycznych i opracowanie narzędzia do pomiaru tej struktury. Ustalono, że elektoraty partii politycznych są postrzegane przez pryzmat trzech wymiarów osobowości (Uczciwość, Konfliktowość i Podatność na manipulację), światopoglądu i ideologii (Konserwatyzm, Lewicowość vs. Prawicowość) oraz wymiaru oceniającego (Zacofanie vs. Nowoczesność). W badaniach potwierdzono równoważność konfiguracyjną i metryczną struktury postrzegania elektoratów różnych partii oraz ich wartość w wyjaśnianiu preferencji wyborczych. Opracowany model strukturalny oraz walory psychometryczne kwestionariusza otwierają nowe możliwości systematycznych badań empirycznych uwarunkowań zachowań wyborczych.
Physical description
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Document Type
Publication order reference
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