PL EN


2000 | 25 |
Article title

Vocabulario y estereotipos publicitarios en los anuncios de la prensa española actual

Content
Title variants
Languages of publication
ES
Abstracts
EN
The author of this article analyses the functioning of stereotypes in Spanish press advertisements, payingspecial attention to the role which they play in this kind of texts. What is meant mainly is to show how advertisements try to modiify the consumer’s behaviour and to impose on him a new set of values which is in the interest of producers.
Keywords
PL
 
EN
 
ES
 
Year
Volume
25
Physical description
Dates
published
2000
online
2007-12-01
Contributors
References
Document Type
Publication order reference
YADDA identifier
bwmeta1.element.ojs-doi-10_14746_strop_2001_2526_013
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