Faites le buzz ! Un vieux mécanisme rhétorique adapté à l’espace médiatique contemporain ?

• Authors: Françoise Collinet

Title variants

EN

Let’s buzz! An old rhetorical mechanism adapted to contemporary media space?

• Languages of publication: FR

Abstracts

FR

Presidential elections, by their nature, provoke fierce debates. During the 2017 French campaign the heated exchange between C. Angot and F. Fillon attracted public attention: that “clash” was making a “buzz”. Our attention was first caught by the terminology recurrently used by the media: in which ways are “clashes” and “buzzes” different from but also similar to old rhetorical mechanisms? And, more specifically, would New Rhetoric’s sensitivity to historical relativity shed some light on the issue? At first, we assumed that, polemic being a typical argumentative situation, there was no incompatibility between that theoretical framework and the study of a concrete polemical exchange. Of course, New Rhetoric doesn’t focus on polemical exchanges; we do, however, share Nicolas’ unease at saying that Perelman idealizes philosophical agreement (e.g. Nicolas, 2015a, § 7). After addressing that issue and the ambivalence of Perelman’s position, we will say a few words about the end / consequence distinction.

EN

Presidential elections, by their nature, provoke fierce debates. During the 2017 French campaign the heated exchange between C. Angot and F. Fillon attracted public attention: that “clash” was making a “buzz”. Our attention was first caught by the terminology recurrently used by the media: in which ways are “clashes” and “buzzes” different from but also similar to old rhetorical mechanisms? And, more specifically, would New Rhetoric’s sensitivity to historical relativity shed some light on the issue? At first, we assumed that, polemic being a typical argumentative situation, there was no incompatibility between that theoretical framework and the study of a concrete polemical exchange. Of course, New Rhetoric doesn’t focus on polemical exchanges; we do, however, share Nicolas’ unease at saying that Perelman idealizes philosophical agreement (e.g. Nicolas, 2015a, § 7). After addressing that issue and the ambivalence of Perelman’s position, we will say a few words about the end / consequence distinction.

Keywords

FR

rhetoric; historical relativity; buzz; clash; end / consequence distinction; rhetoric; historical relativity; buzz; clash; end / consequence distinction

EN

rhetoric; historical relativity; buzz; clash; end / consequence distinction

• Publisher: Uniwersytet im. Adama Mickiewicza w Poznaniu
• Journal: Studia Romanica Posnaniensia
• Year: 2017
• Volume: 44
• Issue: 3
• Pages: 43-58

Dates

published

2017-09-15

Contributors

author

Françoise Collinet

• Université Jagellonne

References

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Identifiers

DOI

10.14746/strop.2017.443.003