Convergent landscape. 39 and a half as (multi) promotional intertext

• Authors: Katarzyna Kopecka-Piech
• Languages of publication: EN

Abstracts

EN

The purpose of this article is to provide a broader characterisation of the media convergence strategy applied by producers of the Polish commercial television station (TVN) series 39 and a half (39 i pół). In order to examine the convergence strategies of production, distribution, promotion and media usage, this paper analyzes metaphors of landscape, terrain, map and simulacrum. Moreover the concept of convergent (inter)text is proposed. In the case study of 39 and a half the author examines three main strategies implemented by the creators: the promotional virtualisation of reality, making virtual reality more real, and multiplied fiction. Transmedial and synergetic brands illustrate the hybridisation of the convergent and integrated media landscape.

Keywords

EN

media convergence, new media, media landscape, convergent intertext

• Publisher: Fundacja Pro Scientia Publica
• Journal: Journal of Education Culture and Society
• Year: 2010
• Volume: 1
• Issue: 2
• Pages: 139-155

Dates

published

2020-01-17

Contributors

author

Katarzyna Kopecka-Piech

Identifiers

DOI

10.15503/jecs20102.139.155