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2015 | 6 | 2 | 285-295
Article title

Anniversary Emblem & Logotype Designs

Authors
Content
Title variants
Languages of publication
EN
Abstracts
EN
Corporate anniversaries are mostly used as a promotional event to increase the value of corporate identity of firms, business enterprises or their brands. They are also used to create investment trust or strengthen the relations between, employees and customers. What makes corporate anniversaries meaningful is the importance of their moral value of continuity. Signs that are designed to identify these moral values and indicate the anniversaries can be defined as “anniversary emblems.” The design and uniqueness of these emblems are important in the means of being remarkable and memorable. Thus creative and unique results can be achieved by converting the numbers of anniversaries into expressive signs. This article focuses on existing design approaches and examples of anniversary emblem designs.
Keywords
EN
Year
Volume
6
Issue
2
Pages
285-295
Physical description
Dates
published
2020-01-02
Contributors
author
  • Anadolu University, Faculty of Fine Arts, Graphic Department, Eskişehir, Turkey
References
  • Becer, E. (1997). İletişim ve Grafik Tasarım [Communication and Graphic Design]. Dost: Ankara, Turkey.
  • Dignen, Sh. (2004). Longman Business English Dictionary. Longman: England.
  • Healey, M. (2008). What is Branding?. Roto Vision: UK
  • Hollis, R. (2001), Graphic Design: A Concise History. Thames and Hudson: New York.
  • Lesly, P. (1983). Lesly’s Public Relations Handbook. Prentice Hall, INC.: USA.
  • Özodaşık, M. (2013). Halkla İlişkiler ve İletişim [Public Relations and Communication]. Anadolu University Press: Eskişehir, Turkey.
  • Twemlow, A. (2006). What is Graphic Design For?. Roto Vision: UK
  • Uçar, T. F. (2004). Görsel İletişim ve Grafik Tasarım [Visual Communication and Graphic Design]. İnkilap Publisher: İstanbul, Turkey.
  • Vignelli, M. (2010). The Vignelli Canon. Lars Müller: Baden, Switzerland.
  • Wheeler, A. (2012). Designing Brand Identity. John Wiley & Sons: Canada.
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.ojs-doi-10_15503_jecs20152_285_295
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