E-Commerce Sector in the Circular Economy Development – Hazards and Prospects

• Authors: Paweł Lorek

Title variants

PL

Sektor e-commerce w rozwoju gospodarki okrężnej – zagrożenia i perspektywy

Abstracts

PL

Artykuł porusza kwestię interakcji między specyfiką branży e-commerce a zasadami gospodarki okrężnej. Gospodarka okrężna jest obecnie preferowanym w Unii Europejskiej modelem ekonomicznym obejmującym wszystkich uczestników rynku: producentów, dystrybutorów i konsumentów. Jednocześnie odnotowywany jest silny wzrost popularności platform e-commerce wśród konsumentów. Sytuacja ta uzasadnia podjęcie analizy na temat punktów stycznych koncepcji gospodarki okrężnej i handlu elektronicznego. Celem artykułu jest analiza szans i zagrożeń związanych z funkcjonowaniem platform e-commerce w warunkach transformacji w kierunku „zielonego” ładu gospodarczego i gospodarki okrężnej. Jako metody badawcze zostały użyte desk study z wykorzystaniem literatury przedmiotu i analiza SWOT. Wynikiem analiz jest usystematyzowana postać szans i zagrożeń związanych z funkcjonowaniem platform e-commerce w warunkach gospodarki okrężnej.

EN

This article touches upon the issue of the interaction between the specificity of the e-commerce industry and the principles of the circular economy. The circular economy is currently the preferred economic model in the European Union, which covers all market participants, i.e. producers, distributors and consumers. At the same time, a strong increase in the popularity of e-commerce platforms has been recorded among consumers. This situation warrants taking up an analysis of the contact points between the circular economy and e-commerce concepts. The purpose of the article was to analyse the opportunities and threats related to the functioning of e-commerce platforms in the conditions of transformation towards a green economic order and circular economy. A desk study was applied as research methods with the use of literature on the subject and SWOT analysis. The result of the analyses is a systematized form of opportunities and threats related to the functioning of e-commerce platforms in a circular economy.

Keywords

EN

e-commerce; circular economy; SWOT analysis; Internet technologies

PL

e-commerce; gospodarka okrężna; analiza SWOT; technologie internetowe

• Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
• Journal: Informatyka Ekonomiczna
• Year: 2021
• Issue: 3
• Pages: 24-31

Dates

published

2021

Contributors

author

Paweł Lorek

• University of Economics in Katowice

References

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Identifiers

DOI

10.15611/ie.2021.3.03

Biblioteka Nauki

2033014