Strategy Approaches in the Video Game Industry. The Case Study of South Korea, the USA and Poland

• Authors: Jerzy Niemczyk , Kamil Borowski , Marek Nobel

Title variants

PL

Podejścia strategiczne w branży gier wideo. Studium przypadku Korei Południowej, Stanów Zjednoczonych i Polski

Abstracts

PL

Problemem, który interesował autorów w tych badaniach, było zidentyfikowanie podejść do strategii dominujących w sektorze gamingowym w USA, w Korei Południowej i w Polsce. Rozwiązanie tego problemu jest głównym celem badań, których wyniki zawarto w tym artykule. Celem poznawczym jest poszerzenie wiedzy dotyczącej podejść do strategii w nowych sektorach gamingowych w różnych fazach ich rozwoju. Celem metodologicznym jest sprawdzenie użyteczności podejścia opartego na zasadzie m.in. „grey intelligence”. Celem utylitarnym jest wskazanie kierunków rozwoju firm tego sektora w oparciu o teoretyczne projekcje strategii. Badania przeprowadzono w I kwartale 2022 roku. Wynikiem badań jest opis dominujących strategii w sektorze gamingowym. Oryginalnym wkładem jest wykorzystanie teoretycznych podejść do strategii w badaniach sektora gamingowego oraz zweryfiko- wanie użyteczności tych podejść do strategii.

EN

The problem of interested in these studies was to identify the approaches to strategies that dominate the gaming sector in the USA, Korea and Poland. Solving this problem is the main goal of the research, the results of which are presented in this article. The cognitive aim is to broaden the knowledge of approaches to strategy in new sectors, such as gaming, at various stages of its development. The methodological aim is to check the usefulness of the approach and the analysis based on the principle of the so-called “grey intelligence”. The utilitarian aim is to indicate the directions of development of companies in this sector based on the theoretical projections of the strategy. The research was conducted in Q1 2022, and the result is a description of the dominant strategies in the gaming sector. The originality value of this research is to use theoretical approaches to strategy to identify strategies in new sectors and to verify the utility of these approaches.

Keywords

EN

strategies; strategic analysis; gaming; general management; Video Game Companies (VGC)

PL

strategie; analiza strategiczna; gaming; zarządzanie; sektory gamingowe

• Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
• Journal: Informatyka Ekonomiczna
• Year: 2022
• Issue: 1
• Pages: 29-55

Dates

published

2022

Contributors

author

Jerzy Niemczyk

• Uniwersytet Ekonomiczny we Wrocławiu

author

Kamil Borowski

• Uniwersytet Ekonomiczny we Wrocławiu

author

Marek Nobel

• Uniwersytet Ekonomiczny we Wrocławiu

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Identifiers

DOI

10.15611/ie.2022.1.04

Biblioteka Nauki

2179630