Mediacyjna rola dywersyfikacji w relacji między orientacją przedsiębiorczą a wzrostem przedsiębiorstwa

• Authors: Joanna Duda

Title variants

EN

The Mediating Role of Diversification in the Relationship between Entrepreneurial Orientation and Enterprise Growth

Abstracts

EN

The research population consisted of 150 small and medium-sized enterprises that conduct business in the furniture manufacturing industry in Poland. Data for the survey was collected, from August to October 2022, by interviewers using a survey questionnaire (PAPI). The respondents were owners or those employed in top management positions. Due to the exploratory nature of the survey and the failure to meet the assumption of normality of the analyzed variables, the Partial Least Squares – Structural equation modeling (PLS-SEM) method was used for the analysis. This method provides an opportunity to verify models with mediating effects, and the variables in the models are treated as latent constructs. The study used Smart-PLS software (V.4.0.8). Four hypotheses were posed in the study: H1: Entrepreneurial orientation (EO) influences firm growth (FG), H2: Entrepreneurial orientation influences diversification, H3: Diversification has a positive impact on enterprise growth, H4: Diversification acts as a mediator in the relationship between EO and FG. The statistical analyses resulted in significant positive effects of the independent variables on the dependent variables, which means that all hypotheses were confirmed.

PL

Badaną przez autorkę populację stanowiło 150 małych i średnich przedsiębiorstw prowadzących działalność w branży produkcji mebli w Polsce. Dane do badania zbierano od sierpnia do października 2022 roku przy użyciu kwestionariusza ankiety (PAPI). Respondentami byli właściciele lub osoby zatrudnione na najwyższych stanowiskach kierowniczych. Ze względu na eksploracyjny charakter badania i brak spełnienia założenia o normalności analizowanych zmiennych do analizy wykorzystano metodę PLS-SEM (Partial Least Squares – Structural Equation Modeling). Metoda ta daje możliwość weryfikacji modeli, w których występują efekty mediacyjne, a zmienne w modelach traktowane są jako konstrukty latentne (utajone). W badaniach wykorzystano oprogramowanie SmartPLS (V.4.0.8). W pracy postawiono cztery hipotezy: H1: Orientacja przedsiębiorcza (OP) wpływa na wzrost przedsiębiorstwa (WP); H2: Orientacja przedsiębiorcza wpływa na dywersyfikację; H3: Dywersyfikacja ma pozytywny wpływ na wzrost przedsiębiorstwa; H4: Dywersyfikacja pełni funkcję mediatora w relacji pomiędzy OP a WP. W wyniku przeprowadzonych analiz statystycznych uzyskano istotne pozytywne wpływy zmiennych niezależnych na zmienne zależne, co oznacza, że wszystkie hipotezy zostały potwierdzone.

Keywords

PL

dywersyfikacja; wzrost przedsiębiorstwa; strategie; MŚP; orientacja przedsiębiorcza

EN

diversification; enterprise growth; strategies; SME; entrepreneurial orientation

• Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
• Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
• Year: 2023
• Volume: 67
• Issue: 4
• Pages: 34-50

Dates

published

2023

Contributors

author

Joanna Duda

• AGH Akademia Górniczo-Hutnicza w Krakowie

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• 4. Systematycznie docieramy do nowych grup klientów.
• 5. Aktywnie zarządzamy strukturą naszych produktów i rynków.

Identifiers

DOI

10.15611/pn.2023.4.04

Biblioteka Nauki

22609445