Obrazy medialne – obrazy mentalne. Wybrane aspekty retoryki obrazu medialnego (na przykładzie wizerunku obcego/innego)

• Authors: Bernadeta Cich , Katarzyna Drąg
• Languages of publication: PL

Abstracts

EN

An article is about the tools used to describe the rhetoric of the media image and the mental image. The selected aspects of image rhetoric such as the image of the Stranger (Roma, migrants) in visual media were a case study. In classical rhetoric the language is the object of description. There is a need to described visual media in the context of filmmaking workshop. The article describes the visual culture from the perspective of media science.

Keywords

PL

retoryka wizualna, retoryka obrazu, obraz medialny, obraz mentalny, pictures, images

EN

visual rhetoric, rhetoric of the image, media image, mental image, pictures, images

• Publisher: Uniwersytet Papieski Jana Pawła II w Krakowie
• Journal: Studia Socialia Cracoviensia
• Year: 2016
• Volume: 8
• Issue: 2

Dates

published

2016

online

2017-05-01

Contributors

author

Bernadeta Cich

author

Katarzyna Drąg

Identifiers

DOI

10.15633/ssc.2001