PL EN


2017 | 9 | 1 |
Article title

„PR­‑owski znaczy pozytywny?”: postrzeganie public relations przez studentów dziennikarstwa

Content
Title variants
Languages of publication
PL
Abstracts
EN
The article presents an analysis of the research on the perception of public relations by the students of journalism. The study was conducted on a group consisting of students of the Institute of Journalism at the University of Warsaw. The aim of the study was to assess the journalism students’ knowledge of public relations, identify their abilities to notice and perceive relationships between PR and journalism, as well as to gather the opinions of the forthcoming journalists on public relations. The conclusions of the study indicate not only the attitude of the future journalists and media experts towards the public relations industry but also provide some basis for discussion on the state of public relations and journalism in Poland, as well as the media education there. The research is a continuation of a project on professionalism, ethics and public relations education conducted by the author.
Year
Volume
9
Issue
1
Physical description
Dates
published
2017
online
2017-12-11
Contributors
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.ojs-doi-10_15633_ssc_2306
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