PL EN


2018 | 10 | 1 |
Article title

Zdrowy rozsądek czy bezkrytyczny optymizm? Wokół perswazji w przekazie reklamy społecznej „Kopiuj-wklej. Pokaż mi ten lepszy świat”

Content
Title variants
Languages of publication
PL
Abstracts
EN
Common sense or uncritical optimism? Around persuasion in the transmission of social advertising „Copy-paste. Show me the better world”. The aim of the article is to answer whether the means of persuasion in social advertising are to inspire confidence in consumers or, on the contrary, to create caution. Is the recipient of common sense persuasive, or does he or she uncritically trust the content delivered through persuasion? Social advertising is intended to arouse emotions in the audience, release their empathy, create attitudes, and indicate patterns of behavior. “Social persuasion”, in terms of the attitudes and behavior patterns will be analyzed in the social advertising titled “COPY-PASTE. Show me the better world” which refers to the models present in families that will later transform into the adult life of the children. This is an interesting research material because it presents two extremely different life situations that each of us knows very well and rarely talk about. Communication in the family and the domestic violence, especially against children, is still a taboo topic.
Year
Volume
10
Issue
1
Physical description
Dates
published
2018
online
2018-11-30
Contributors
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.ojs-doi-10_15633_ssc_2608
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.