Celebryci i ich medialna moralność

• Authors: Damian Guzek
• Languages of publication: PL

Abstracts

EN

The article aims in arranging the discourse concerning the celebrities’ morality that is visible in their behaviour which is made public by mass media. It indicates the problematic reasons and consequences of this phenomena. The text concentrates on the priority of profit in the promotion mechanism: “morality of the celebrities”. The narration is derived from the notion of “celebrity” and develops into approximating of possible understanding of morality connected with celebrities’ views – it qualifies the opinions on the level of situation- based existential ethics. On the example of a fragment of breakfast television programme: Dzień Dobry TVN, the article depicts difficulties with grasping the core of this moral orientation. Afterwards, the article discusses a problem of media influence and, consequently, the celebrities’ influence on the recipients. It shows a scheme of profit-oriented media creation of celebrities and the way in which they state moral issues.

Keywords

PL

mass media; moralność; celebryci

EN

mass media; morality; celebrity

• Publisher: Uniwersytet Papieski Jana Pawła II w Krakowie
• Journal: Studia Socialia Cracoviensia
• Year: 2012
• Volume: 4
• Issue: 2

Dates

published

2012

online

2012-11-30

Contributors

author

Damian Guzek

Identifiers

DOI

10.15633/ssc.414