Strategie public relations jako narzędzie integracji w budowaniu wspólnoty Kościoła katolickiego

• Authors: Klaudia Cymanow-Sosin
• Languages of publication: PL

Abstracts

EN

In this article an attempt has been made to describe the activity of three significant figures in the history of Church: St. Paul of Tarsus, John Paul II and pope Francis as regards the relationships they try to establish with their environment. The inspiration for this work have been the propositions expressed in the exhortation of the present pope Evangelii gaudium and the references to the two abovementioned figures in this text. The need for the two areas to coexist – mass media and the Church – in fulfilling the mission was noticed some time ago, but nowadays, in the era of the modern media and fast technological transformations this need is realized in the operational dimension, also in the area of public relations. Reaching for the available tools and the way these tools are used on the grounds of evangelism are the basis for the main proposal of this article that each time in case of the abovementioned figures we are faced with the creative process of “Gospel inculturation”, and measurable outcomes of this activity are a component of knowledge, sensitivity, motivation and charisma of the spiritual leaders of the Church.

Keywords

PL

konwergencja symboliczna; inkulturacja; amalgamacja kulturowa; marketing

EN

public relations; media relations; corporate identity; event marketing; symbolic convergence theory; inculturation; cultural amalgamation

• Publisher: Uniwersytet Papieski Jana Pawła II w Krakowie
• Journal: Studia Socialia Cracoviensia
• Year: 2014
• Volume: 6
• Issue: 1

Dates

published

2014

online

2014-06-01

Contributors

author

Klaudia Cymanow-Sosin

Identifiers

DOI

10.15633/ssc.760