Dimensions of Populist Networked Communication about Migrants

• Authors: Grażyna Piechota

Title variants

PL

Wymiary populistycznej komunikacji wirtualnej dotyczącej migrantów

Abstracts

PL

Celem artykułu jest analiza sposobu, w jaki niemiecka partia Alternative für Deutschland (AfD), definiowana jako prawicowa i populistyczna, pozycjonuje problematykę migrantów w wirtualnej komunikacji. Przeprowadzone badanie (metodą analizy treści) objęło posty opublikowane przez partię w 2020 roku na Facebooku. Wyniki badań ujawniły, że migranci pojawiali się w przekazach AfD w dwóch kontekstach. Byli przedstawiani jako źródło różnych zagrożeń oraz ich obecność w Niemczech wynikała z błędnych decyzji politycznych. Afektywny wymiar komunikacji wiąże się z podkreśleniem ryzyka związanego z przestępczością oraz zagrożeń dla niemieckiej tożsamości narodowej i wartości kulturowych, które spajają wspólnotę. Z kolei wymiar polityczny skupia się na krytyce rządu, który zdaniem AfD podjął złe decyzje, co skutkowało niekontrolowanym napływem migrantów.

EN

The aim of the article is to analyze how the German party Alternative für Deutschland (AfD), defined as right-wing and populist, positions the issues of migrants in virtual communication. The conducted research (content analysis) encompassed posts published by the party in 2020 on Facebook. The results of the research revealed that migrants appeared in AfD messages in two contexts. They were presented as a source of various threats and their presence in Germany being the result of wrong political decisions. The affective dimension of communication is associated with emphasizing the risk related to crime and threats to the German national identity and cultural values that bind the community together. The political dimension, on the other hand, focuses on the criticism of the government, which, in the AfD’s opinion, has taken poor decisions, which resulted in an uncontrolled influx of migrants.

Keywords

EN

Alternative für Deutschland; Facebook; populist communication; migrants; AfD

PL

Alternatywa dla Niemiec; Facebook; komunikowanie populistyczne; migranci; AfD

• Publisher: Wydawnictwo Adam Marszałek
• Journal: Athenaeum. Polskie Studia Politologiczne
• Year: 2022
• Volume: 75
• Pages: 208-224

Dates

published

2022

Contributors

author

Grażyna Piechota

• Andrzej Frycz Modrzewski Cracow University

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Identifiers

DOI

10.15804/athena.2022.75.12

Biblioteka Nauki

2163334