Social media presence, active political participation. An empirical research report on the effects of a politician’s social activities

• Authors: Kyle Hassing

Title variants

PL

Obecność w mediach społecznościowych oraz aktywny udział w życiu politycznym. Raport z badań empirycznych nad skutkami działań społecznych polityków

Abstracts

EN

This study aims to explore the relationship between the social media presence of a politician and the active political participation intentions of citizens. In this study, social media presence is measured using interactivity and personalization, as earlier research brought the concept of social presence into the field. It hadn’t been tested in the context of active political participation. Three hypotheses were created following with the variables interactivity and personalization, and the combined effect of the two.

PL

Niniejsze badanie ma na celu zbadanie związku między obecnością polityki w mediach społecznościowych a aktywnymi intencjami obywatelskimi w zakresie partycypacji politycznej. W tym badaniu obecność w mediach społecznościowych mierzy się za pomocą interaktywności i personalizacji, ponieważ wcześniejsze badania wprowadziły koncepcję obecności społecznej. W niniejszym badaniu zamiary aktywnego uczestnictwa w życiu politycznym zostały zdefiniowane jako zamiar głosowania, zamiar demonstracji oraz zamiar prowadzenia kampanii na rzecz polityka. Stworzono trzy hipotezy ze zmiennymi interaktywnością i personalizacją oraz połączonym efektem obu.

Keywords

PL

społeczeństwo; media społecznościowe; interaktywność; personalizacja; polityka; głosowanie; skutki działań społecznych polityków

EN

society; social media; interactivity; personalization; politics; voting; the effects of politicians’ social activities

• Publisher: Wydawnictwo Adam Marszałek
• Journal: Cywilizacja i Polityka
• Year: 2021
• Volume: 19
• Issue: 19
• Pages: 106-121

Dates

published

2021

Contributors

author

Kyle Hassing

• University of Amsterdam

References

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Identifiers

DOI

10.15804/cip202106

Biblioteka Nauki

1941374