Promocji małego miasta – nowe trendy i wyzwania

• Authors: Ewa Zadęcka

Abstracts

EN

The author of the article reflects on the promotion possibilities of small towns, indicating that they still remain in the shadow of large centres. The factor that determines the promotional success of a town is the awareness of a need to adopt a marketing orientation, precise developed of promotion strategy and adequate financial resources for the implementation of proposed activities. Concerning small towns, at the moment none of these conditions can be considered fulfilled on a satisfactorily level. Small towns’ opportunities in an increasingly competitive market are: a change of lifestyle from the big city to a small-town one, cooperative promotion with other cities, and the set jetting recently so popular.

Keywords

EN

small town; promotion possibilities; promotion strategies; small-town lifestyle; set jetting

• Publisher: Wydawnictwo Adam Marszałek
• Journal: Krakowskie Studia Małopolskie
• Year: 2015
• Volume: 20
• Pages: 147-156

Dates

published

2015

Contributors

author

Ewa Zadęcka

Identifiers

DOI

10.15804/ksm201510

Biblioteka Nauki

2011116