Budowanie przewagi konkurencyjnej mobile marketingiem

• Authors: Marta Grodner

Abstracts

EN

The paper presents the possibility of building a competitive advantage with mobile marketing. Author presents selected mobile marketing tools referring to solve practical problems. M. Grodner discusses the results of research on the role of mobile devices in the procurement process. Author also presents the potential of the mobile advertising market showing the current levels of spending on mobile marketing.

Keywords

EN

mobile marketing; company strategy; competitive advantage; internet marketing

• Publisher: Wydawnictwo Adam Marszałek
• Journal: Krakowskie Studia Małopolskie
• Year: 2015
• Volume: 20
• Pages: 157-170

Dates

published

2015

Contributors

author

Marta Grodner

Identifiers

DOI

10.15804/ksm201511

Biblioteka Nauki

2011115