Branding narodowy jako narzędzie budowania pozytywnego wizerunku państwa na arenie międzynarodowej

• Authors: Agnieszka Zakościelna

Abstracts

EN

An important standpoint in national branding discourse is to draw attention to the fact that the international public, as well as each individual member, has certain associations connected with the countries, its inhabitants and national products. Connotations received over the years, which are strongly related to the upbringing in social groups, give us the opportunity to establish order, hierarchy, categorization and thus easier understanding of the world. The subjective interpretation of the mentioned factors and many others defined by Simon Anholt as “one million of private convictions” create country image which can be managed by the implementation of nation branding strategy.

Keywords

EN

nation branding; national image

• Publisher: Wydawnictwo Adam Marszałek
• Journal: Krakowskie Studia Małopolskie
• Year: 2017
• Volume: 22
• Pages: 131-144

Dates

published

2017

Contributors

author

Agnieszka Zakościelna

Identifiers

DOI

10.15804/ksm201709

Biblioteka Nauki

2003731