Marketing through a Political Glass. Polish Experiences

• Authors: Marek Jeziński

Abstracts

EN

In this paper, the issues concerning the relationship between political marketing and commercial marketing are presented. The main concern of the study is the usage of the commercial economic marketing categories in the political domain. As a result, phenomena coming from the economic field as market; a customer, profit, product brand, or advertising are presented as the elements of the marketing techniques employed in the public game played in the specific market of politics.

Keywords

EN

political glass; Polish experiences; marketing

• Publisher: Wydawnictwo Adam Marszałek
• Journal: Polish Political Science Yearbook
• Year: 2007
• Volume: 36
• Pages: 198-214

Dates

published

2007

Contributors

author

Marek Jeziński

• Nicolaus Copernicus University in Toruń (Poland)

Identifiers

DOI

10.15804/ppsy2007013

Biblioteka Nauki

2028549