The Revision of a Marketing Course Using a Competency-Based Curriculum

• Authors: Luciana F. Damázio , Marcela Hanriot

Abstracts

EN

This paper presents the process of reviewing a lato sensu postgraduate course in marketing offered at a Brazilian business school. Changes were implemented to adapt the course to the job market demands. The results of the quantitative phase of the research showed that the course had many opportunities for improvement, especially regarding the course methodology. The results of the qualitative stage indicate an opportunity for improvement of the course contents by updating them and ensuring they adhere to professional practice. The redesign process of the course was based on the competency-based curriculum.

Keywords

EN

higher education; competency-based curriculum; marketing education; business school

• Publisher: Wydawnictwo Adam Marszałek
• Journal: The New Educational Review
• Year: 2017
• Volume: 48
• Pages: 41-52

Dates

published

2017

Contributors

author

Luciana F. Damázio

• Fundação Dom Cabral

author

Marcela Hanriot

• Fundação Dom Cabral

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Identifiers

DOI

10.15804/tner.2017.48.2.03

Biblioteka Nauki

1998219