2015 | 2 | 1 | 43-53
Article title

A strategic approach to multimodal discourse analysis

Title variants
Languages of publication
In the paper the author argues that multimodal discourse analysis examines the traditional issues of rhetoric from a pragmatic-discursive perspective and therefore may be regarded as a part of rhetoric. Starting from systemic-functional linguistics, the author proposes a method for studying the multimodality of discourse which highlights the notion of strategy, defined as a plan for achieving a particular purpose.
Physical description
  • Universidad Nacional de Mar del Plata
  • Albaladejo Mayordomo, T. (2005), “Retórica, comunicación, interdiscursividad.” Revista de Investigación Lingüística 8: 7-33.
  • Anscombre, J. A., Ducrot, O. (1983), La argumentación en la lengua. Madrid: Gredos.
  • Bakhtín, M. (1944), “El problema de los géneros discursivos.” In Estética de la creación verbal. México: Siglo XXI.
  • Brown, G., Yule, G. (1983), Discourse Analysis. Cambridge: CUP.
  • Carel, M., Ducrot, M. (2005), La semántica argumentativa. Una introducción a la teoría de los bloques semánticos. Buenos Aires: Colihue.
  • Fairclough, N. (1992), Discourse and Social Change. Cambridge: Polity Press.
  • Fairclough, N. (1995), Critical Discourse Analysis. London: Longman.
  • Ghadessy, M. (1993), Register Analysis: Theory and Practice. London: Routledge and Kegan Paul.
  • Gumperz, J. (1982), Discourse Strategies. London: Cambridge University Press.
  • Halliday, MAK. (1978), Language as Social Semiotics. London: Arnold.
  • Halliday, MAK. (1994), “Systemic Theory.” In The Encyclopaedia of Language and Linguistics, Volume 8, edited by R.E. Asher. Oxford: Pergamon Press.
  • Halliday, MAK. (1997), “Ideas on Language.” In On Language and Linguistics, Collected Papers Volume I, edited by Jonathan Webster. London: Continuum.
  • Halliday, MAK., Hasan, R. (1976), Cohesion in English. London: Longman.
  • Halliday, MAK., Mathiessen, Ch. (2004), An Introduction to Functional Grammar. London: Arnold.
  • Hasan, R. (1994), “Situation and the Defi nition of Genres.” In What´s going on here?Complementary Studies of Professional Talk, edited by A.D. Grimshaw. Norwood: Ablex.
  • Hasan, R. (1995), “The Conception of Context in Text.” In Discourse and Society: Systemic Functional Perspectives, edited by P. Fries, M. Gregorey. Ablex: Norwood.
  • Hodge, R. and Kress, G. (1998), Social Semiotics. New York: Cornel University Press.
  • Hymes, D. (1972), On Communicative Competence. Philadelphia: University of Pennsylvania Press.
  • Jewitt, C. (ed.) (2009), The Routledge Handbook of Multimodal Analysis. London: Routledge.
  • Kress, G. (2010), Multimodality. A Social Semiotic Approach to Contemporary Communication. London: Routledge.
  • Lavandera, B. (1985), Curso de lingüística para el análisis del discurso. Buenos Aires: CEAL.
  • Lavandera, B. (2014), Variación y signifi cado. Y discurso. Buenos Aires: Paidós.
  • Leech, G. (1983), Principles of Pragmatics. London: Longman.
  • Levinson, S. (1983), Pragmatics. Cambridge: CUP.
  • Martin, J. and Rose, D. (2003), Working with Discourse. London: Continuum.
  • Menéndez, S M. (1997), Hacia una teoría del contexto discursivo. Ph.D. Dissertation. Facultad de Filosofía y Letras, Universidad de Buenos Aires. Unpublished.
  • Menéndez, S M. (2000), “Estrategias discursivas: principio metodológico para el análisis pragmático del discurso.” In: Lengua, discurso, texto (I Simposio Internacional de Análisis del discurso),edited by J.J. de Bustos and P. Chareadeau,1203-1219. Madrid: Visor.
  • Menéndez, S M. (2005a), Gramática, análisis del discurso e interpretación crítica: las relaciones no tan evidentes. In Proceedings of the International Conference on Critical Discourse Analysis. Universitat de Valencia, Valencia, CD.
  • Menéndez, S M. (2005b) ¿Qué es una estrategia discursiva?. In Actas del Congreso Internacional: Debates Actuales. Las teorías críticas de la literatura y la lingüística, edited by S. Santos and J. Panesi, Facultad de Filosofía y Letras, UBA, Buenos Aires. CD.
  • Menéndez, S M. (2010ª), “Opción, registro y contexto. El concepto de signifi cado en la lingüística sistémico-funcional.” Tópicos del seminario, 23: 221-239.
  • Menéndez, S M. (2010b), “Evaluación y estrategias discursivas. El caso de las proclamas militares en la Argentina (1930-1976)”. Páginas de guarda 10: 28-41.
  • Menéndez, S M. (2012), “Multimodalidad y estrategias discursivas: un abordaje metodológico.” Revista Aled 12(1): 57-74.
  • Pujante, D. (2003), Manual de retórica. Madrid: Castalia.
  • Sperber D., Wilson, D. (1986), Relevance: Communication and Cognition. Harvard: Harvard University Press.
  • Verschueren, J. (1999). Understanding Pragmatics. London: Arnold.
  • van Dijk, T. (1984), Prejudice and Discourse. An Analysis of Ethnic Prejudice in Cognition and Conversation. Amsterdam: John Benjamins.
  • van Dijk, T., Kinstch, W. (1982), Strategies for Discourse Comprehension. New York: Academic Press.
  • van Eemeren, F.H. (ed) (2009), Examining Argumentation in Context. Fifteen Studies on strategic maneuvering., Amsterdam; John Benjamins
Document Type
Publication order reference
YADDA identifier
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.