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Journal
2015 | 2 | 1 | 43-53
Article title

A strategic approach to multimodal discourse analysis

Content
Title variants
Languages of publication
EN
Abstracts
EN
In the paper the author argues that multimodal discourse analysis examines the traditional issues of rhetoric from a pragmatic-discursive perspective and therefore may be regarded as a part of rhetoric. Starting from systemic-functional linguistics, the author proposes a method for studying the multimodality of discourse which highlights the notion of strategy, defined as a plan for achieving a particular purpose.
Journal
Year
Volume
2
Issue
1
Pages
43-53
Physical description
Dates
published
2015
Contributors
  • Universidad Nacional de Mar del Plata
References
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Document Type
Publication order reference
YADDA identifier
bwmeta1.element.ojs-doi-10_17380_rr2015_1_4
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