The rhetorical construction of Hillary Rodham Clinton as a presidential contender in 2016: A case study of hillaryclinton.com

• Authors: Molek-Kozakowska Katarzyna

Title variants

Retoryczne sposoby konstruowania wizerunku Hillary Rodham Clinton w kampanii prezydenckiej 2016: Studium strony hillaryclinton.com

• Languages of publication: EN

Abstracts

EN

This article reviews some of the rhetorical means of constructing the image of Hillary Rodham Clinton as a presidential contender in 2016 election campaign. It explores this in the context of research on “gendered” political discourse particularly political campaigning and media coverage of female contenders. It argues that women politicians in the US need to be much more pro-active in controlling the construction of their public perception than male politicians. It reviews previous studies to verify whether there is more continuity or innovation in the rhetorical construction of Hillary Clinton’s political leadership. The materials from the official webpage (hillaryclinton.com) publicized in 2016 are analyzed with respect to persuasive presentational techniques and verbal and visual rhetorical devices.

PL

Niniejsze studium poświęcone jest retorycznym sposobom konstruowania obrazu kandydatki na prezydenta USA Hillary Rodham Clinton podczas pierwszej fazy kampanii 2016 roku. Kontekstem studium jest literatura na temat różnic genderowych w dyskursie politycznym, a w szczególności badania poświęcone medialnym reprezentacjom kobiet w polityce, z których wynika, że kobiety, przynajmniej w USA, muszą bardziej aktywnie niż mężczyźni kreować swój publiczny wizerunek. Za pomocą perspektywy retorycznej, zbadano strategiczny sposób konstruowania i kontrolowania publicznego obrazowania Hillary Clinton w reakcji na przedstawienia jej kandydatury przez media głównego nurtu. Analizie poddano materiały tekstowe i wizualne z ofi cjalnej strony internetowej (hillaryclinton.com) z początku 2016 roku z punktu widzenia zastosowanych technik prezentacji i perswazji.

Keywords

EN

gendered political discourse; US presidential campaign; self-presentation techniques; rhetorical devices; official website; Hillary Rodham Clinton

różnice genderowe w dyskursie politycznym; amerykańska kampania prezydencka; kreowanie wizerunku; środki retoryczne; oficjalna strona; Hillary Rodham Clinton

• Publisher: Polskie Towarzystwo Retoryczne
• Journal: Res Rhetorica
• Year: 2016
• Volume: 3
• Issue: 2
• Pages: 12-27

Dates

published

2016

Contributors

author

Molek-Kozakowska Katarzyna

• University of Opole

References

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Identifiers

DOI

https://doi.org/10.17380/rr.2016.2.2