PL EN


Journal
2016 | 3 | 4 | 2-15
Article title

Virtual rhetoric. A theoretical approach

Authors
Content
Title variants
PL
Retoryka wirtualna. Podejście teoretyczne
Languages of publication
EN
Abstracts
EN
The paper argues that rhetoric since its very beginning features inherent visual capacities. Therefore, it lends itself perfectly to be interpreted also in terms of virtual communication. The complementary perspectives of virtual as rhetorical and rhetoric as virtual are investigated in order to set a frame for (re)conceptualizing virtual and rhetorical.
PL
Artykuł dowodzi, że retoryka od samego swojego początku wykazywała inherentne własności wizualne. Z tego względu znakomicie nadaje się do interpretacji także w kategoriach komunikacji wirtualnej. W artykule omówione są dwie komplementarne perspektywy - to, co wirtualne, jako retoryczne i to, co retoryczne, jako wirtualne – aby zaproponować model teoretyczny, pozwalający na (re)konceptualizację wirtualności i retoryczności.
Journal
Year
Volume
3
Issue
4
Pages
2-15
Physical description
Dates
published
2016
Contributors
author
  • Corvinus University of Budapest
References
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Document Type
Publication order reference
YADDA identifier
bwmeta1.element.ojs-doi-10_17380_rr_2016_4_1
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