PL EN


Journal
2016 | 3 | 4 | 33-53
Article title

"Wikigender" and "Girls: A No Ceilings Conversation": Digital genres countering inequality and discrimination

Content
Title variants
PL
Wikigender i Girls: A No Ceilings Conversation: cyfrowe gatunki w przeciwdziałaniu nierówności i dyskryminacji
Languages of publication
EN
Abstracts
EN
Launched on ‘International Women’s Day’ on 7 March 2008, Wikigender is a project created by the OECD Development Centre that aims to facilitate the exchange and improvement of knowledge on gender-related issues around the world. Girls: A No Ceilings Conversation was an event hosted on 17 April 2014 by the Clinton Foundation ‘No Ceilings: The Full Participation Project’, was designed to foster and advance progress for women and girls worldwide. The two projects are investigated here as new types of communication on the World Wide Web. The analysis tries to ascertain whether and to what extent the generic features and discursive strategies of the two new collaborative platforms contribute to the co-construction of information, the dissemination of knowledge and awareness, and the development of a participatory agenda (Jones 2008; Campagna, Garzone, Ilie and Rowley-Jolivet 2012) on themes related to gender as well as resistance to inequality and otherness. An examination of these two examples of on-line communication will entail a scrutiny of new digital genres (Yates, Orlikowski and Renneker 1997), of the genre-specific features of web communication (Gruber 2008), and of the democratizing impetus embedded in their discourse. Promoting the exchange and creation of information and increasing citizens’ access to it enables readers to simultaneously become users, writers and critics; it seems to be the new trend of new web-mediated forms of communication that is resulting in the ‘democratization’ (Fairclough 1992; 1995a; 1995b; 1998) of several types of discourse.
PL
Wikigender to portal uruchomiony przez Organizację Współpracy Gospodarczej i Rozwoju (OECD Development Centre) 07.03.2008 r., którego celem jest gromadzenie i wymiana wiedzy z całego świata dotyczącej spraw związanych z gender. Girls: A No Ceilings Conversation z kolei to wydarzenie, które 14.04.2014 r. zorganizowała Fundacja Clintona w ramach swojej większej inicjatywy „No Ceilings: The Full Participation Project”, której misją jest wsparcie rozwoju oraz partycypacji dziewcząt i kobiet na świecie. Oba przykłady, uznane za nowe typy komunikacji w sieci, poddane zostały analizie. Jej celem było ustalenie, czy i w jakim zakresie cechy gatunkowe i strategie dyskursywne tych dwóch platform współpracy online przyczyniają się do: współtworzenia informacji, szerzenia wiedzy i świadomości oraz umacniania agendy partycypacji (ang. participatory agenda) (Jones 2008; Campagna, Garzone, Ilie, Rowley-Jolivet 2012), zarówno jeśli chodzi o tematykę gender, inności, jak i sprzeciwu wobec nierównościom. W analizie skupiono się na kwestiach gatunków cyfrowych (Yates, Orlikowski, Renneker 1997), gatunkowych cech komunikacji w sieci (Gruber 2008) oraz zawartych w analizowanym dyskursie bodźcach sprzyjających procesowi demokratyzacji. Upowszechnianie wymiany i współtworzenia informacji oraz udostępnianie jej obywatelom umożliwia czytelnikom takich online'owych platform wcielenie się jednocześnie w rolę użytkowników, współtwórców i krytyków, co można zakwalifikować jako nowy trend w zapośredniczonej przez sieć komunikacji, którego efektem jest „demokratyzacja” (Fairclough 1992; 1995a; 1995b; 1998) dyskursów.
Journal
Year
Volume
3
Issue
4
Pages
33-53
Physical description
Dates
published
2016
Contributors
  • University of Cagliari
References
  • Askehave, I. and Ellerup Nielsen, A. 2004. “Webmediated Genres - A Challenge to Traditional Genre Theory.” Working Paper nr. 6. Aarhus: Center for Virksomhedskommunication.
  • Askehave, I. and Ellerup Nielsen, A. 2005a. “Digital genres: a challenge to traditional genre theory”, Information Technology & People (18)2: 120-141.
  • Askehave, I. and Ellerup Nielsen, A. 2005b. “What are the Characteristics of Digital Genres? - Genre Theory from a Multi-modal Perspective.” In Proceedings of the 38th Hawaii International Conference on System Sciences.
  • Baldry, A. ed. 2000. Multimodality and Multimediality in the Distance Learning Age. Campobasso: Palladino Editore.
  • Bhatia, V. K. 1993. Analysing Genres: Language Use in Professional Settings. London: Longman.
  • Berkenkotter, C. and Huckin, T. N. 1995. Genre Knowledge in Disciplinary Communication: Cognition, Culture, Power. Hillsdale, N.J.: L. Erlbaum Associates.
  • Bruns, A. 2008. Blogs, Wikipedia, Second Life and Beyond. From Production to Produsage. New York: Peter Lang Publishing.
  • Campagna, S., Garzone, G., Ilie, C. and Rowley-Jolivet, E. eds. 2012. Evolving Genres in Wedmediated Communication. Bern: Peter Lang.
  • Fairclough, N. 1992. Discourse and Social Change. Cambridge: Polity Press.
  • Fairclough, N. 1995a. Critical Discourse Analysis: The Critical Study of Language. London and New York: Longman.
  • Fairclough, N. 1995b. Media Discourse. London: Edward Arnold.
  • Fairclough, N. 1998. “Political Discourse in the Media: An Analytical Framework.” In Approaches to Media Discourse, ed. Bell, A. and Garrett, P., 142-162. Oxford: Blackwell Publishers.
  • Fairclough, N. 2003. Analysing Discourse. Textual Analysis for Social Research. London and New York: Routledge.
  • Fetzer, A. and Weizman, E. 2006. “Political discourse as mediated and public discourse”, Journal of Pragmatics (38)2: 143-153.
  • Garzone, G. 2007. “Genres, Multimodality and the World-Wide Web: Theoretical Issues.” In Multimodality in Corporate Communication. Webgenres and Discursive Identity, ed. Garzone, G., Catenaccio, P. and Poncini G., 15-30. Milano: FrancoAngeli.
  • Giltrow, J. and Stein, D. eds. 2009. Genres in the Internet. Issues in the Theory of Genre. Amsterdam and Philadelphia: John Benjamins Publishing Company.
  • Gruber, H. 2008. “Specifi c genre features of new mass media.” In Handbook of Communication in the Public Sphere, ed. Wodak, R. and Koller, V., 363-381. Berlin and New York: Mouton de Gruyter.
  • Kress, G., and van Leeuwen, T. 1996. Reading Images. The Grammar of Visual Design. London and New York: Routledge.
  • Jones, R. 2008. “Technology, democracy and participation in space.” In Handbook of Communication in the Public Sphere, ed. Wodak, R. and Koller, V., 429-446. Berlin and New York: Mouton de Gruyter.
  • Shepherd, M. and Watters, C. 1998. “The Evolution of Cybergenres”, HICSS '98, Proceedings of the Thirty-First Annual Hawaii International Conference on System Sciences, Volume 2, IEEE Computer Society Washington, DC, USA ©1998, available at http://web.cs.dal.ca/~shepherd/pubs/evolution.pdf.
  • Swales, J. 1990. Genre Analysis: English in Academic and Research Settings. Cambridge: Cambridge University Press.
  • Van Dijk, T. A. ed. 1997. Discourse as Structure and Process. Discourse Studies: A Multidisciplinary Introduction. Volume 1, London: Sage Publications.
  • Yates, J. A., Orlikowski, W. J. and Renneker, J. 1997. “Collaborative Genres for Collaboration: Genre Systems in Digital Media”. In Proceedings of the 30th Annual Hawaii International Conference on System Sciences: Digital Documents. Vol. VI Los Alamitos CA: IEEE Computer Society Press, 50-59.
  • www.clintonfoundation.org (Last accessed June 2015)
  • www.wikigender.org (Last accessed June 2015)
Document Type
Publication order reference
YADDA identifier
bwmeta1.element.ojs-doi-10_17380_rr_2016_4_3
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.