Growth Strategies of Economic Group: Conservas La Costeña

• Authors: Beatriz Pérez Sánchez , Marcela Rebeca Contreras Loera , Erika Lourdes Gonzalez Rosas

Abstracts

EN

In Mexico, in the food and beverage sector, the participation of various economic groups or large companies does not escape an oligopolistic reality. The present work presents the case of an economic group or large company Conservas la Costeña, which was founded 100 years ago. The aim of the study was to analyze the growth strategies used by the La Costeña Group to consolidate itself in the food and beverage industry. The methodology was descriptive, historical and analytical; The information was collected from secondary sources by consulting both the database of the “Mundo Ejecutivo” and “Expansión” magazines and the company's website. The results indicate that the strategies used for business growth were self-financing, geographic expansion, diversification of products and brands, acquisitions, alliances and technological innovations in plants and distribution centers that have led the economic group in the area of canned goods and preserves to position itself successfully in the national market and participate in the international market in the era of globalization.

Keywords

EN

business growth; economic groups; strategies

• Publisher: Politechnika Częstochowska
• Journal: Zeszyty Naukowe Politechniki Częstochowskiej. Zarządzanie
• Year: 2023
• Volume: 1
• Issue: 51
• Pages: 161-175

Dates

published

2023

Contributors

author

Beatriz Pérez Sánchez

• Universidad Juárez Autónoma de Tabasco, División Académica de Ciencias Económico Administrativas

author

Marcela Rebeca Contreras Loera

• Universidad Tecnológica de Escuinapa

author

Erika Lourdes Gonzalez Rosas

• Universidad de Guanajuato, Departamento de Gestión y Dirección de Empresas

References

• Marichal, C. (2003). Del proteccionismo al mercado global y los estudios sobre empresa en México, Introducción. In: M. Cerutti, Del Mercado Protegido al Mercado Global Monterrey 1925-2000 (pp. 9-22). Trillas.
• Mundo Ejecutivo. (1999). 100 empresas del siglo en México: La Costeña. Mundo Ejecutivo, 278-280.
• Mundo Ejecutivo. (2018). 101 empresarios que hacen grande a México. Mundo Ejecutivo, 100.
• Pérez, P. (2022). La Costeña, de una ‘tiendita’ a ser empresa mexicana multimillonaria que cumple 100 años. https://www.altonivel.com.mx/empresas/la-costena-de-una-tiendita-a-ser-empresa
• 5 Quiminet. (16 de Agosto de 2017). La Costeña adquiere a Del Sol Food. https://www.quiminet.com/ noticias/la-costena-adquiere-a-del-sol-food-4278717.htm (accessed: 21.06.2023).

Identifiers

DOI

10.17512/znpcz.2023.3.12

Biblioteka Nauki

21375353