Funkcia proprií v procese mediálnej kolokvializácie

• Authors: Vladimír Patráš

Title variants

EN

The Function of Proper Nouns in the Process of Media Colloquialization

• Languages of publication: PL

Abstracts

EN

A proper noun as a nomination, identification, delimination and sociopragmatic unit acquires a specific mandate in media communication. Within this communication, proper nouns operate as a vehicle contributing to a reduction of verbal proxemics among a media product, mediator and the audience, which is created through colloquialization procedures. The reduction of proxemics is generally reflected in the media structures that are not based on visual code, considering the genetictypological aspect. From this field a proper noun transits to print in a broader concept, which is not infrequently supported by teletechnologies. In media communication, and also in the segment of serious (non-tabloid) print, we can thus observe reinforcing tendencies of spontaneity, non-officiality, familiarity, joviality, tendencies, (self-)presentation, manipulation and persuasion. All of these tendencies have not occurred in this type of print until recently, or they have been represented only in trace amounts. The aim of this paper is to synergistically outline the sources, manifestations and consequences of the activation of colloquialization of proper nouns in “the media landscape.”

Keywords

PL

vlastné meno; mediálna komunikácia; bulvárna tlač; verbálna proxemika; mediálna kolokvializácia; vlastné meno; mediálna komunikácia; bulvárna tlač; verbálna proxemika; mediálna kolokvializácia

EN

proper noun; media communication; tabloid print; verbal proxemics; media colloquialization

• Publisher: Instytut Języka Polskiego Polskiej Akademii Nauk
• Journal: Onomastica
• Year: 2015
• Volume: 59
• Pages: 39-55

Dates

published

2015-11-26

Contributors

author

Vladimír Patráš

Identifiers

DOI

10.17651/ONOMAST.59.2