PL EN


Journal
2015 | 59 | 77-91
Article title

Nazwy własne jako nośnik wartościowania w tekstach reklamowych

Authors
Content
Title variants
EN
Proper Names as a valuation Medium in Advertising Texts
Languages of publication
PL
Abstracts
EN
The article discusses the ways and mechanisms of inscribing selected proper names into the advertising con(text) and attempts at disintegrating the components of onyms. It shows the use of their connotational and associational value, as well as their contextual associational potential. The description of those phenomena enables one to formulate conclusions about the function and functional shifts of onyms, as well as about the shaping of a postmodern system of values by means of the same.
Journal
Year
Volume
59
Pages
77-91
Physical description
Dates
published
2015-11-26
Contributors
author
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.ojs-doi-10_17651_ONOMAST_59_4
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