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2020 | 10 |

Article title

A cultura chinesa: das dimensões culturais de Hofstede às perspectivas asiacêntricas de comunicação

Content

Title variants

Languages of publication

PT

Abstracts

EN
At a time when China is assuming an increasingly influential role in world geostrategy, especially through economic and diplomatic power, there is still some ignorance about Chinese culture (Jullien, 2010). The aim of this article is to contribute to the understanding of the values of Chinese culture by reviewing the concepts of culture and communication in Chinese society based on the cultural dimensions advocated by Hofstede and on Miike’s “Asiacentric” perspectives. Based on the interpretation of these concepts, the present study argues that the development of communicative and intercultural competences is crucial not only to approach Chinese culture without generalizations or stereotyped insights but also for the benefit of dialogue between cultures and nations, so imperative these days.
ES
Numa época em que a China assume um papel cada vez mais influente na geoestratégia mundial, sobretudo através do poderio económico e diplomático, persiste ainda algum desconhecimento sobre a cultura chinesa (Jullien, 2010). O objetivo deste artigo é contribuir para a compreensão dos valores da cultura chinesa analisando os conceitos de cultura e de comunicação na sociedade chinesa à luz das dimensões culturais preconizadas por Hofstede e das perspectivas “asiacêntricas” defendidas por Miike. Com base na interpertação destes conceitos, o presente estudo defende que o desenvolvimento de competências comunicativas e interculturais se apresenta como um meio indispensável não só para conhecer a cultura chinesa sem uma abordagem apriorística ou estereotipada mas também para o sucesso do diálogo entre culturas e povos, tão premente nos dias que correm.

Year

Volume

10

Physical description

Dates

published
2020
online
2020-12-28

Contributors

References

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Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.ojs-doi-10_17951_al_2020_10_147-166
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