PL EN


2013 | 55 |
Article title

Serwis społecznościowy jako narzędzie promocji archiwów i muzeów

Content
Title variants
Languages of publication
PL
Abstracts
PL
Artykuł nie zawiera polskiego abstraktu
EN
In XXI century interaction via the Internet has significant function. Information society provide citizens direct access to cultural heritage, which is available in data bases of archives and museums. Every institutions, which wants to engage and keep clients and users, should exist in the Internet. Making an account in a social networking service can be a part of public relations strategy. The main idea of this article is showing archives’ and museums’ accounts, which have been created on Facebook, the most popular social networking service in Poland. Creative way of using Facebook is excellent vehicle to popularisation activity of archives and museums. Author of the article discuss ways of using Facebook’s features, contents of archives’ and museums’ accounts and degree of theirs activity. The article include also information about spoils of having account in such social networking service for both institutions and their users.
Keywords
Year
Volume
55
Physical description
Dates
published
2013
online
2015-05-21
Contributors
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.ojs-doi-10_17951_fb_2013_55_147
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