PL EN


2013 | 47 | 2 |
Article title

Analiza efektywności działań innowacyjnych w obszarze marketingowym i organizacyjnym w przedsiębiorstwach przemysłu przetwórczego

Authors
Content
Title variants
Languages of publication
PL
Abstracts
PL
Artykuł nie zawiera abstraktu w języku polskim
EN
This paper presents the results of investigation on the effectiveness of innovation activities of the Polish manufacturing enterprises. The conducted study enables the author to assess the influence of expenditures on the innovative activity on implementation of marketing and organisational innovations. The results of research indicate that the enterprises achieve the most measurable effects on the organisational innovations through software purchases and expenditures on R&D activity. The implementation of marketing innovation is significantly positively affected by software purchases and expenditures on marketing for new and significantly improved products. Unexpectedly, the expenditures on personnel training connected with innovation activity affect negatively the implementation of marketing and organisational innovations.
Year
Volume
47
Issue
2
Physical description
Dates
published
2013
online
2015-07-23
Contributors
References
  • Baltagi B., Econometric Analysis of Panel Data, John Wiley and Sons, New York 1995.
  • Breusch T., Pagan A., The LM Test and Its Applications to Model Specification in  Econometrics, “Review of Economic Studies” 1980, 47.
  • Działalność innowacyjna przedsiębiorstw w  latach 2004–2006, 2006–2009, 2008–2010, Główny Urząd Statystyczny, Informacje i  Opracowania Statystyczne, Warszawa 2008, 2010, 2012.
  • Hausman J., Specification Tests in Econometrics, “Econometrica” 1978, 46.
  • Kijek A., Kijek T., The analysis of innovation input – output relationships in EU member states, “Comparative
  • Economic Research” 2010, 13 (1).
  • Kijek A., Kijek T., The Comparative Analysis of Innovation Performance in EU Countries, Acta Universitatis Lodziensis, Folia Oeconomica 242, Macroeconomic Aspects of European Integration, 2010.
  • Maddala G., The Econometrics of Panel Data, vol. I  and II, Brookfield, Elgar 1993.
  • Oslo Manual. Guidelines for Collecting and Interpreting Innovation Data, OECD, 2005.
  • Ramanathan R., Introductory Econometrics with Applications, University of California, San Diego 1989.
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.ojs-doi-10_17951_h_2013_47_2_93
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