PL EN


2014 | 48 | 3 |
Article title

Skłonność Polaków do stosowania innowacyjnych instrumentów płatniczych

Authors
Content
Title variants
Languages of publication
PL
Abstracts
PL
Artykuł nie zawiera abstraktu w języku polskim
EN
Despite the growing number of innovative payment instruments only few of them are successful on the market. The purpose of the article is to establish customers' role in the payment innovations' diffusion and to assess the propensity of Polish consumers to use them. The data has been collected in 2013 by face to face research interviews with 300 Polish respond- ers. Outcomes confirmed that Polish consumers' propensity to use innovative payment instruments is rather low. It results from high level of satisfaction concerning traditional payment methods which are thought to be cheaper, more safe and comfortable than innovatives ones. The study demonstrates also the presence of some economic and psychological switching costs.
Keywords
PL
Year
Volume
48
Issue
3
Physical description
Dates
published
2014
online
2015-05-23
Contributors
References
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Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.ojs-doi-10_17951_h_2014_48_3_119
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