EN
Market demand for gold is characterized by particular specificity, which is that there are several submarkets in this market, a significant position being occupied by demand markets for physical gold. The scale of demand in these markets is determined by a number of economic and emotional, psycho- logical, and cultural factors. This stems from the role of gold, which can be a luxury object, industrial raw material, a guarantee of security, and an instrument of investment. A vital factor that determines the scale of market demand is the price. In the case of the demand for gold, the evident relationship between the two economic categories has not been clear-cut, however. This is an essential empirical proof of the special importance of gold, and other motives, apart from price, that govern investors when buying it.