Procesy logistyczne w działalności marketingowej przedsiębiorstwa

• Authors: Czesław Skowronek
• Languages of publication: PL

Abstracts

PL

Artykuł nie posiada streszczenia w języku polskim.

EN

The article encompasses the analysis of logistic processes supporting the marketing activity of enterprises. These processes include in particular: transportation, warehousing, managing the level and the structure of inventory and streams of information used in steering. During the ongoing Polish economic transformation (1989–2014) significant changes, both quantitative and qualitative, have occurred, which have had a beneficial effect on the activity of enterprises and their market positions. Transportation of goods is mainly taken care of by private enterprises, which own modern fleet of vehicles. Polish transport enterprises successfully compete on the European markets. Modern warehouses, equipped with automated measures of warehousing operations provide adequate protection of inventory and efficiency of manipulative operations (unloading, relocation and loading).Basic numerical data, which characterizes the level and structure of inventory, was presented in the article. Inventory management was adjusted to the needs of clients and became a significant instrument of ensuring the efficiency of sales processes. A concise characteristics of information systems that are used in the logistic processes of enterprises was also presented in the article.

Keywords

PL

logistyka, transport, magazynowanie, zapasy, marketing, informacja

EN

logistics, transportation, warehousing, inventory, marketing, information

• Publisher: Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
• Journal: Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
• Year: 2015
• Volume: 49
• Issue: 1

Dates

published

2015

online

2015-08-07

Contributors

author

Czesław Skowronek

References

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• Przybylski R., Gra o miliardy euro, „Polityka”, 27 maja 2014, s. 80.
• Roczniki Statystyczne GUS, Warszawa 2002, 2006, 2009, 2010, 2013.
• Skowronek Cz., Sarjusz-Wolski Z., Logistyka w przedsiębiorstwie, PWE, Warszawa 2012.
• Sobczyk G. (red.), Zarządzanie sprzedażą w przedsiębiorstwie handlowym i usługowym, PWE, Warszawa 2010.
• Wyniki finansowe przedsiębiorstw gospodarczych I–XII 2012, Warszawa 2013.

Identifiers

DOI

10.17951/h.2015.49.1.147