Uwagi na temat chińskiego rynku zbytu towarów konsumpcyjnych ze szczególnym uwzględnieniem dóbr luksusowych

• Authors: Ewa Oziewicz
• Languages of publication: PL

Abstracts

PL

Artykuł nie zawiera abstraktu w języku polskim.

EN

China, being perceived so far as a cheap producer of everything, the world’s “factory”, is more and more often treated not as a supply source, but as a huge, counting more than 1.3 bln people, outlet. The long period of dynamic economic growth resulted in the Chinese society’s getting wealthier and turning to consumption of goods. The main aim of the article is to present Chinese possibilities of creating demand for consumer goods, and particularly luxury ones.

Keywords

PL

Chiny, towary konsumpcyjne, dobra luksusowe, rynek zbytu

EN

China, consumer goods, luxury goods, outlet

• Publisher: Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
• Journal: Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
• Year: 2015
• Volume: 49
• Issue: 2

Dates

published

2015

online

2015-07-28

Contributors

author

Ewa Oziewicz

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Identifiers

DOI

10.17951/h.2015.49.2.113