Strategiczne zarządzanie podmiotem politycznym w kontekście wirtualizacji rynku

• Authors: Michał Jaśniok , Krystyna Śliwińska
• Languages of publication: EN

Abstracts

EN

The following study is based on the theoretical considerations and qualitative survey to develop hypotheses about the inflence of the new regime type – cyberdemocracy – on the management of the political party. This research provides important perspective on the role of strategic management in the context of political parties’ behaviour. Results from the study indicate the connection between the party’s position (competitive, market and strategic) and its key strategic choices. Using a grounded theory research method, adapted techniques of strategic analysis are proposed. The presented information expands the knowledge about the planning of marketing activities of the parties in the new communication environment.

PL

zawarte w artykule badania zmierzające do weryfiacji hipotez dotyczących wpływy nowego typu ustroju – cyberdemokracji – na zarządzanie podmiotem politycznym oparto na rozważaniach teoretycznych, a także empirycznych badaniach jakościowych. Badania te ukazują istotną perspektywę zarządzania strategicznego w kontekście zachowań partii politycznych. Wyniki naukowych poszukiwań ukazują na związek między pozycją partii (konkurencyjną, rynkową i strategiczną) a jej kluczowymi strategicznymi wyborami. Pozyskane informacje poszerzają wiedzę na temat planowania działań marketingowych podmiotów na rynku politycznym w nowym środowisku komunikacyjnym.

Keywords

EN

strategy; management; politics; virtualization; cyberdemocracy

PL

strategia; zarządzanie; polityka; wirtualizacja; cyberdemokracja

• Publisher: Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
• Journal: Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
• Year: 2017
• Volume: 51
• Issue: 2

Dates

published

2017

online

2017-08-16

Contributors

author

Michał Jaśniok

author

Krystyna Śliwińska

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Identifiers

DOI

10.17951/h.2017.51.2.105