PL EN


2020 | 54 | 1 |
Article title

Purchase Behaviours of Generation Y

Content
Title variants
Languages of publication
EN
Abstracts
EN
The purpose of this article is to verify the hypothesis related to the possibility to meet the needs of young consumers who are both capricious and unreliable in their purchase choices. This article concerns the values by which Generation Y are driven, as well as their life purposes, consumption-related behaviours, factors that have an impact on their choice of product, and differences between traditional purchases and ones made over the Internet. The sense of involvement in purchase, planning and satisfaction from the purchase were all analysed in this paper.
PL
The purpose of this article is to verify the hypothesis related to the possibility to meet the needs of young consumers who are both capricious and unreliable in their purchase choices. This article concerns the values by which Generation Y are driven, as well as their life purposes, consumption-related behaviours, factors that have an impact on their choice of product, and differences between traditional purchases and ones made over the Internet. The sense of involvement in purchase, planning and satisfaction from the purchase were all analysed in this paper.
Year
Volume
54
Issue
1
Physical description
Dates
published
2020
online
2020-04-20
Contributors
References
  • Barlik, E., & Raszkowska, G. (2014). Pracownicy przyszłości. Miesięcznik Sens, 4.
  • Bolesta-Kukułka, K. (2003). Socjologia ogólna. Warszawa: ASPRA-JR.
  • Central Statistical Offie in Gdańsk. (2017). Young people on the labour market. Information and statistical study.
  • Kos-Łabędowicz, J. (2015). Internet jako źródło informacji w decyzjach nabywczych konsumentów. Warszawa: C.H. Beck.
  • Kuźniar, W., Surmacz, T., & Szopiński, W. (2017). Wirtualizacja konsumpcji i jej oddziaływanie na kształtowanie postaw i zachowań prosumpcyjnych – wśród młodych konsumentów. Annales Univesitatis Mariae Curie-Skłodowska, Sectio H – Oeconomia, 51(2).
  • Littman, S. (2008). Welcome to the new Millennials. Response Magazine, 16(8). doi:/10.1108/07363761211206357
  • Nast, M. (2017). Pokolenie Ja. Niezdolni do relacji. Warszawa: Czarna Owca.
  • Olejniczuk-Merta, M.A. (2001). Rynek młodych konsumentów. Warszawa: Difin.
  • Pikuła-Małachowska, J. (2018). Rola Internetu podejmowaniu decyzji zakupowych przez młodych dorosłych. Marketing i Zarządzanie, 52(2), 157–164. doi:10.18276/miz.2018.52-15
  • Socha, R. (2018). Przepracować pracę. Poradnik Psychologiczny Polityki Ja My Oni, 29(1).
  • Żebrowska, A. (2018). Mania mienia. Poradnik Psychologiczny Polityki Ja My Oni, 29(1).
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.ojs-doi-10_17951_h_2020_54_1_67-75
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.