Purchase Behaviours of Generation Y

• Authors: Alina Oczachowska
• Languages of publication: EN

Abstracts

EN

The purpose of this article is to verify the hypothesis related to the possibility to meet the needs of young consumers who are both capricious and unreliable in their purchase choices. This article concerns the values by which Generation Y are driven, as well as their life purposes, consumption-related behaviours, factors that have an impact on their choice of product, and differences between traditional purchases and ones made over the Internet. The sense of involvement in purchase, planning and satisfaction from the purchase were all analysed in this paper.

PL

The purpose of this article is to verify the hypothesis related to the possibility to meet the needs of young consumers who are both capricious and unreliable in their purchase choices. This article concerns the values by which Generation Y are driven, as well as their life purposes, consumption-related behaviours, factors that have an impact on their choice of product, and differences between traditional purchases and ones made over the Internet. The sense of involvement in purchase, planning and satisfaction from the purchase were all analysed in this paper.

Keywords

EN

Generation Y; needs; customers’ commitment; self-constraint

PL

Generation Y; needs; customers’ commitment; self-constraint

• Publisher: Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
• Journal: Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
• Year: 2020
• Volume: 54
• Issue: 1

Dates

published

2020

online

2020-04-20

Contributors

author

Alina Oczachowska

References

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Identifiers

DOI

10.17951/h.2020.54.1.67-75