2013 | 20 | 1 |
Article title

Radio tuned for work. Draft of research.

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Artykuł nie zawiera abstraktu w języku polskim
Twenty percent of radio audience in Poland (which is around five millions people) declares to listen to this medium in a  workplace. The rate of such listeners in Poland has been growing constantly for the last six years, as the nation wide research Radio Track by Millward Brown indicates. Presented paper is one of the steps in research conducted to answer the question about the radio’s impact on the listeners in their working environment. Its results are based on the survey provided among one hundred twenty people, who declared to listen to the radio in their workplace. As the border between work and leisure seems to be more and more uncertain, such studies seem important to describe the contemporary mode of radio reception.
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