СЪВРЕМЕННА ПРОМОЦИЯ НА БЪЛГАРСКАТА КУХНЯ В ЧУЖБИНА. КУЛТУРНИ АСПЕКТИ

• Authors: Magdalena Mroczek
• Languages of publication: BG

Abstracts

EN

The article examines strategies in promoting national cuisine by Bulgarian restaurants abroad. It is based on the author’s BA thesis defended in 2012 at the Marie Curie University in Lublin, Poland and concentrates on information about Bulgaria and its traditional cuisine, available on restaurant websites. Collected data reveals a relative lack of popularity of Bulgarian cookery in comparison to other Balkan cuisines, various levels of professionalism concerning design, photography and text information on the websites, as well as a common pattern to emphasise the ancient roots of Bulgarian culinary traditions. The most popular tendency, however, is the visual and verbal presence of folklore elements and symbols in promoting traditional Bulgarian dishes and restaurants.

PL

Artykuł nie zawiera abstraktu w języku polskim

• Publisher: Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
• Journal: Zeszyty Cyrylo-Metodiańskie
• Year: 2014
• Issue: 3

Dates

published

2014

online

2015-05-23

Contributors

author

Magdalena Mroczek

References

• Mroczek 2012: Mroczek, M. Съвременна промоция на българската кухня в чужбина. Културни
• аспекти. (дипломна работа; ръководител: К. Рикев). Instytut Filologii Słowiańskiej,
• Uniwersytet Marii Curie-Skłodowskiej w Lublinie. Lublin 2012.
• www.babamarta.ru
• www.banjaluka.pl
• www.bulgariamagica.pl
• www.cafe-cappuccino.at
• www.happy.es
• www.karandila.es
• www.lavieillemaison.be
• www.mehanata.com
• www.mehanatrakia.de
• www.nesebar.pl
• www.newsites.resto.com
• www.primaria.de
• www.restorantbg.piczo.com
• www.tchoutchoura.com
• www.zagorie.jp

Identifiers

DOI

10.17951/zcm.2014.0.124