Privacy frontiers in customers' relations with banks

• Authors: Dariusz Piotrowski

Abstracts

The widespread use of digital technologies in banking allows banks to obtain and analyse huge amounts of data from different communication channels. While this phenomenon is conducive to improving the quality of services it also increases the risk of privacy breaches. The aim of this study is to identify what factors determine consumer acceptance of banks' use of public access personal data found on social media accounts. The results indicate the importance of the ifnancial incentive and consumers' assessment of banks' information activities regarding the processing of personal data. Determinants relating to the technological sophisti cation of respondents were also found to be significant, with a particular focus on the ethical evaluation of deci sions made by Arfticial Intelligence algorithms. The results of the work may be used by banks in practice to adapt the area of personal data management to the requirements of e-privacy and Trustworthy Artifcial Intelligence.

Keywords

PL

privacy; personal data processing; Artificial Intelligence; banking ethics; social media

• Publisher: Uniwersytet Ekonomiczny w Poznaniu
• Journal: Economics and Business Review
• Year: 2023
• Volume: 9
• Issue: 1
• Pages: 119-141

Dates

published

2023

Contributors

author

Dariusz Piotrowski

• Department of Financial Management, Faculty of Economic Sciences and Management, Nicolaus Copernicus University, Toruń

• https://orcid.org/0000000184828064

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Identifiers

DOI

10.18559/ebr.2023.1.5

Biblioteka Nauki

2192170