M‑communication in Product Information Exchange – an International Comparison

• Authors: Małgorzata Bartosik-Purgat

Title variants

Komunikacja mobilna w wymianie informacji o produktach – porównanie międzynarodowe

• Languages of publication: EN

Abstracts

EN

The main objective of the paper is to identify the degree to which Social Networking Sites (SNSs) are used in communication related to gathering information about products via mobile devices (mobile communication). The research problem is presented in the context of Computer Mediated Communication theory (CMC). In the realisation of the main purpose of this paper, an attempt has been made to answer two research questions: firstly, is there a relationship between types of products and the frequency of gathering and conveying information about them via SNSs? Secondly, what role do mobile devices play in this communication? A comprehensive literature study has been complemented with an empirical research, conducted in four countries – China, Poland, the United States and Turkey. Two research methods: PAPI (Paper and Pen Personal Interview) and CAWI (Computer Assisted Web Interview) were used in the empirical research. The research showed a significant use of mobile devices (i.e. smartphones and tablets) in communication (gathering and conveying information about products) via SNSs, especially in relation to products such as electronic devices as well as clothes and footwear.

PL

Głównym celem artykułu jest identyfikacja stopnia wykorzystania serwisów społecznościowych w komunikacji związanej z gromadzeniem informacji o produktach przy zastosowaniu urządzeń mobilnych (komunikacja mobilna). Problem badawczy został przedstawiony w świetle teorii komunikacji internetowej. W realizacji celu głównego dokonano próby odpowiedzi na dwa pytania badawcze: po pierwsze, czy istnieje związek między rodzajami produktów a częstotliwością gromadzenia i przekazywania informacji o produktach za pośrednictwem serwisów społecznościowych, po drugie, jaką rolę w tej komunikacji odgrywają urządzenia mobilne. Studia literaturowe zostały uzupełnione badaniami empirycznymi, które przeprowadzono w czterech krajach – Chinach, Polsce, Stanach Zjednoczonych oraz Turcji. W badaniach empirycznych wykorzystano dwie metody badawcze: PAPI (Paper and Pen Personal Interview) i CAWI (Computer Assisted Web Interview). Badania empiryczne pokazały duże wykorzystanie urządzeń mobilnych (tj. smartfonów oraz tabletów) w komunikacji (gromadzeniu i poszukiwaniu informacji o produktach) za pośrednictwem serwisów społecznościowych, szczególnie w odniesieniu do takich produktów jak urządzenia elektroniczne, a także odzież i obuwie.

Keywords

EN

Mobile Communication; Computer Mediated Communication theory; Social Networking Sites

PL

komunikacja mobilna; teoria komunikacji internetowej; serwisy społecznościowe; komunikacja mobilna; teoria komunikacji internetowej; serwisy społecznościowe

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2018
• Volume: 2
• Issue: 334

Dates

published

2018-02-28

Contributors

author

Małgorzata Bartosik-Purgat

• Poznań University of Economics and Business, Faculty of International Business and Economics, Department of International Management

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Identifiers

DOI

10.18778/0208-6018.334.07