The Impact of Organisational Values on the Commercialisation of NGOs: Evidence Based on the Management by Values Theory

• Authors: Paweł Mikołajczak

Title variants

PL

Wpływ wartości organizacyjnych na komercjalizację organizacji pozarządowych: dowody oparte na teorii zarządzania przez wartości

Abstracts

PL

Artykuł ma na celu określenie wpływu wartości organizacyjnych na komercjalizację polskich organizacji pozarządowych. Komercjalizacja organizacji pozarządowych jest postrzegana jako przyjmowanie metod rynkowych w procesie zarządzania, świadczenia usług oraz wypełniania misji społecznej. Z kolei wartości wyrażone przez misję społeczną stanowią najważniejsze punkty odniesienia i rdzeń zarządzania organizacjami pozarządowymi. Ponieważ organizacje non‑profit są zwykle postrzegane jako oparte na wartościach, których tożsamość jest zakorzeniona w zaspokajaniu potrzeb społeczności, pielęgnują one kulturę zaufania poprzez kształtowanie i wzmacnianie przekonań i wartości wśród interesariuszy. Mimo że w literaturze przedmiotu toczy się intensywna dyskusja na temat komercjalizacji organizacji pozarządowych, związki pomiędzy wartościami organizacyjnymi a komercjalizacją organizacji pozarządowych były dotychczas słabo weryfikowane empirycznie. Stąd identyfikacja tych zależności jest wartością dodaną tego artykułu. Na podstawie reprezentatywnego badania 1300 krajowych organizacji pozarządowych przeprowadzono analizę regresji logistycznej. Określenie za pomocą tej metody prawdopodobieństwa komercjalizacji organizacji non‑profit w wyniku adaptacji określonych wartości organizacyjnych jest nowym podejściem i stanowi oryginalny wkład artykułu do aktualnych badań w tym obszarze. Stwierdzono, że wartości przetrwania istotnie wpływają na komercjalizację organizacji pozarządowych. Badanie wskazuje, że wartości konserwatywne mają malejący wpływ na prawdopodobieństwo komercjalizacji NGO, natomiast wartości przedsiębiorcze stymulują ten wpływ. Wyniki wnoszą wkład do teorii zarządzania przez wartości, na podstawie których określono ramy teoretyczne artykułu oraz sformułowano hipotezy badawcze.

EN

This study aims to identify the impact of organisational values on the commercialisation of Polish NGOs. The commercialisation of NGOs is seen as the market methods adoption process of managing, providing services and social mission fulfilling. Values expressed through social missions are the most important reference points and core of NGO management. As non‑profit organisations are usually viewed as value‑based organisations with their identity rooted in meeting community needs, they cultivate a culture of trust by shaping and strengthening beliefs and values among their stakeholders. Although there is an intense discussion in the literature on the commercialisation of non‑profits, the relationships between organisational values and commercialisation of non‑governmental organisations have been poorly empirically verified thus far. Hence the identification of these relationships is an added value of this article. Based on a representative survey of 1,300 national NGOs, a logistic regression analysis was conducted. Identifying with the use of this method the probability of commercialisation of non‑profits as a result of the adaptation of specific organisational values is a new approach which is an original contribution of this work to current research in this area. It has been found that survival values significantly influence the commercialisation of NGOs. The study indicates that conservative values have a decreasing impact on the probability of NGO commercialisation, while entrepreneurial values stimulate this impact. The results also contribute to the theory of Management by Values, on the basis of which the theoretical framework of the article was defined and hypotheses were formulated.

Keywords

PL

wartości organizacyjne; zarządzanie przez wartości; organizacje pozarządowe; wartości przetrwania; wartości konserwatywne

EN

organisational values; management by values; NGOs; survival values; conservative values

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2022
• Volume: 3
• Issue: 360
• Pages: 38-58

Dates

published

2022

Contributors

author

Paweł Mikołajczak

• Poznan University of Economics and Business, Department of Money and Banking, Poznan, Poland

• https://orcid.org/0000000276622565

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Identifiers

DOI

10.18778/0208-6018.360.03

Biblioteka Nauki

2154152