Customer satisfaction in Slovak spas: Case studies of Rajecké Teplice, Piešťany and Brusno

• Authors: Peter Čuka , Bohuslava Gregorová
• Languages of publication: EN

Abstracts

EN

This work aims to present a customer satisfaction model using selected examples from the spa industry. Specifically, it is a presentation of the satisfaction of spa customers and visitors to the Slovak spa of Rajecké Teplice, in comparison with Piešťany and Brusno. Customer satisfaction is a multiple phenomenon which is evaluated mainly by qualitative methods. Our motivation is to draw attention to the difficulty and subjectivity of qualitative research concerning such satisfaction, especially at in-service facilities in selected Slovak spas. Customers ranked them and created a ‘top 12’, according to their importance in the subjective perception of spa environments, services, health services and attractions in terms of satisfaction. In addition, the result is a comparison of the individual satisfaction of spa customers in heterogeneous spa towns. Piešťany is the most important Slovak spa center, Trenčianske Teplice is a medium-sized spa town, and Brusno a small stagnant spa.

Keywords

EN

Rajecké Teplice spa; Piešťany spa; Brusno spa; customer satisfaction; elements of customer satisfaction

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Turyzm
• Year: 2020
• Volume: 30
• Issue: 2
• Pages: 85-90

Dates

published

2020-12-29

Contributors

author

Peter Čuka

• Pedagogical University of Kraków, Institute of Geography

• https://orcid.org/0000-0001-8044-2746

author

Bohuslava Gregorová

• Matej Bel University, Department of Geography and Geology

• https://orcid.org/0000-0002-8544-9493

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Identifiers

DOI

10.18778/0867-5856.30.2.24