Exploring destination image, familiarity, information search behaviour, involvement and travel motivation as influencers of ecotourists’ destination loyalty

• Authors: Jing Yu , Azilah Kasim , Jayashree Sreenivasan , Hisham Dzakiria , Ahsan Ul Haq Magray
• Languages of publication: EN

Abstracts

EN

This work aims at exploring the influence of selected factors that have received little attention in the past on ecotourism destination loyalty within the context of a developing country. The factors are destination image, familiarity, information search behaviour, involvement and travel motivation. The research was conducted on ecotourists visiting Malaysia who were approached on site and assisted to complete the survey instrument. The sample size was 813, representing a response rate of 47%. Hypotheses were tested using Structural Equation Model. It was found that while there are no linear relationships between the tested variables and destination loyalty, there are findings from the study that offer some managerial implications towards the industry.

Keywords

EN

destination loyalty; destination image; familiarity; search behaviour; involvement; travel motivation

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Turyzm
• Year: 2020
• Volume: 30
• Issue: 2
• Pages: 101-114

Dates

published

2020-12-29

Contributors

author

Jing Yu

• Guangdong University of Petrochemical Technology, School of Economics and Management, Department of Marketing

• https://orcid.org/0000-0002-0142-6391

author

Azilah Kasim

• Universiti Utara Malaysia, School of Tourism Hospitality and Event Management, Langkawi International Tourism and Hospitality Research Center

• https://orcid.org/0000-0002-2217-0989

author

Jayashree Sreenivasan

• Malaysia Multimedia University, Faculty of Management

• https://orcid.org/0000-0001-8965-3152

author

Hisham Dzakiria

• Universiti Utara Malaysia, School of Tourism Hospitality and Event Management, Langkawi International Tourism and Hospitality Research Center

• https://orcid.org/0000-0001-5492-1081

author

Ahsan Ul Haq Magray

• Central Kashmir University, Department of Tourism

• https://orcid.org/0000-0003-4520-1167

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Identifiers

DOI

10.18778/0867-5856.30.2.26