Entrepreneurship in community-based tourism in Sri Lanka

• Authors: Indika Priyantha Kaluarachchige , Mohd Shukri Ab Yajid , Ali Khatibi , S.M. Ferdous Azam

Title variants

PL

Przedsiębiorczość w turystyce opartej na społecznościach lokalnych Sri Lanki

Abstracts

PL

Artykuł jest poświęcony zagadnieniu przedsiębiorczości w turystyce opartej na społecznościach lokalnych (CBT – community-based tourism) Sri Lanki. Autorzy omówili znaczenie kompetencji przedsiębiorczych oraz orientacji na jakość w przypadku pobytów oferowanych w domach rodzin goszczących, choć w większości z nich nie jest ona zadowalająca. Wprawdzie najnowsze badania wykazały, że turystyka oparta na takich pobytach nie jest efektywna, ale mimo to została ona uznana za sektor rozwojowy dla przedsiębiorców, który może wnosić znaczący wkład w gospodarkę Sri Lanki. Celem pracy jest wzmocnienie pozycji CBT poprzez pokazanie jak można stać się produktywnym przedsiębiorcą w tym sektorze. Podstawą do rozważań jest teoria podejścia zasobowego (resource-based view – RBV) – w ramach CBT zarejestrowanych jest 645 jednostek świadczących usługę pobytów domowych. Próba badawcza objęła 252 przedsiębiorców. Do analizy danych zastosowano modele równań strukturalnych (structural equation modeling – SEM). Wyniki badań świadczą o tym, że zarówno kompetencje, jak i orientacja przedsiębiorcza znacząco wpływają na działanie przedsiębiorcy CBT. Opisywane badanie pomoże rozwinąć turystykę opartą na społeczności lokalnej jako część krajowego sektora turystycznego.

EN

This study is focused on entrepreneurship in community-based tourism (CBT) in Sri Lanka. It examines the effect of entrepreneurial competences and orientation towards the performance of homestays although the majority are not successful. Recent research has revealed that homestay tourism is not effective, nonetheless it has been identified as the sector for the development for entrepreneurs and can make a considerable contribution to the Sri Lankan economy. The purpose of this study is to enhance CBT by showing how to develop productive entrepreneurs in this sector. Resource based view (RBV) theory is the basis – 645 registered homestay units operate as a CBT practice and the study sample was 252 entrepreneurs. Structural equation modelling (SEM) was used to analyze the data. From the findings of the study, both entrepreneurial competences and orientation significantly affect entrepreneur performance in CBT. This study will help expand CBT for successful entrepreneurs emerging from the tourism sector.

Keywords

PL

kompetencje przedsiębiorcze; orientacja przedsiębiorcza; turystyka oparta na społeczności lokalnej

EN

entrepreneurial competences; entrepreneurial orientation; community-based tourism

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Turyzm
• Year: 2021
• Volume: 31
• Issue: 2
• Pages: 87-101

Dates

published

2021

Contributors

author

Indika Priyantha Kaluarachchige

• Management and Science University (MSU) Malaysia; University College of Matara (UCM) Sri Lanka, Division of Management Studies

• https://orcid.org/0000000274895279

author

Mohd Shukri Ab Yajid

• Management and Science University (MSU) Malaysia

• https://orcid.org/0000000156884392

author

Ali Khatibi

• Management and Science University (MSU) Malaysia, Post Graduate Centre

• https://orcid.org/0000000225317720

author

S.M. Ferdous Azam

• Management and Science University (MSU) Malaysia, Post Graduate Centre

• https://orcid.org/0000000200013595

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Identifiers

DOI

10.18778/0867-5856.31.2.05

Biblioteka Nauki

2033264