Investigating travel motivations for visiting urban destinations in the Republic of Serbia

• Authors: Milena Podovac

Title variants

PL

Badania motywacji podróżowania do ośrodków miejskich w Republice Serbii

Abstracts

PL

Celem artykułu jest przedstawienie badań motywacji podróżowania do ośrodków miejskich w Republice Serbii. Przeanalizowano również różnice między motywacjami w zależności od cech demograficznych turystów. Badania prowadzono w okresie od czerwca 2018 r. do lipca 2019 r. wśród turystów, którzy odwiedzili wybrane serbskie miasta (Belgrad, Nowy Sad, Nisz i Kragujevac). Analiza objęła 390 ważnych odpowiedzi uzyskanych od respondentów. Wyniki zaprezentowane w artykule świadczą o tym, że turyści odwiedzają ośrodki miejskie w Serbii w celach zawodowych, edukacyjnych, ze względów rodzinnych oraz poznawczych. Znaczenie tych badań polega na określeniu motywacji podróżowania do miast w Serbii, co może pomóc w przygotowaniu oferty turystycznej i dostosowaniu usług do potrzeb i wymagań turystów.

EN

The aim of this article is to examine travel motivations for visiting urban destinations in the Republic of Serbia. Differences among the travel motives according to tourists’ demographic characteristics were also analyzed. The research was conducted from June 2018 to July 2019 on tourists who visited urban destinations in Serbia (Belgrade, Novi Sad, Niš and Kragujevac). The analysis included 390 valid answers from respondents. The research results, which are presented in the article, have shown that tourists visit urban destinations in Serbia for business, education, family and sightseeing. The contribution of this study is reflected in the identification of key travel motives for visiting urban destinations in Serbia and this can help those preparing a tourist offer to adjust their services to the needs and requirements of such tourists.

Keywords

PL

motywacje podróżowania; cechy demograficzne; ośrodki miejskie; Republika Serbii

EN

travel motivation; travel motives; demographic characteristics; urban destinations; Republic of Serbia

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Turyzm
• Year: 2022
• Volume: 32
• Issue: 1
• Pages: 93-113

Dates

published

2022

Contributors

author

Milena Podovac

• University of Kragujevac, Faculty for Hotel Management and Tourism in Vrnjačka Banja

• https://orcid.org/0000000207092927

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Identifiers

DOI

10.18778/0867-5856.32.1.05

Biblioteka Nauki

2130299